Andy Wakefield

Andy has been helping companies succeed with their digital initiatives for over 17 years. Andy received his B.S. in Computer Science from the University of Utah, after which he worked as a Software Engineer for 3COM. While he was there his interest transitioned to the growing power of the Internet and its impact on business operations. 

In 2001, Andy joined a small startup focused on helping companies develop their digital identity. He helped transition hundreds of businesses online and gained a breadth of experience with the different strategies for business practices and technical architectures necessary to help his clients succeed. After leading the technology practice for Axis41 for over 15 years, they were successfully acquired by Merkle specifically for their marketing technology expertise.

Recognizing the struggle organizations currently face with the complexity of products and solutions that have transpired in the last 15 years, Andy co-founded Hoodoo to provide tools and expertise focused on bringing cohesion and simplicity to the digital marketing landscape.

Specialties include:

• Chief systems architect
• Director of Technical Services
• Enterprise Technology Architecture
• Expert Client relations

Andy on Linkedin