Scott Cannon Completes Adobe Target Business Practitioner Certification

There’s always lots of good stuff happening at Hoodoo Digital. We are pleased to announce that Scott Cannon has completed the Adobe Certified Expert certification exam for the Adobe Target Business Practitioner. This exam certifies that he “has proven knowledge and experience to help clients optimize the value of their Adobe solution.” Adobe provides an exam guide that outlines the things that a Business Practitioner should be proficient with in order to pass the exam.

At a minimum, the candidate seeking to become certified as a Target Business Practitioner has:

• At least two years of experience with optimization platforms, including Adobe Target
• At least two years of experience leading/contributing optimization programs
• The ability to understand and translate business KPIs into optimization goals
• The ability to determine the appropriate Adobe Target standard activity types based on optimization goals, and is aware of premium features
• An understanding of HTML, JavaScript, CSS concepts
• The knowledge of statistical concepts and data analysis as it applies to optimization
• The ability to engage with stakeholders and is comfortable making solution suggestions based on needs assessment
• An in-depth knowledge of the three-step workflow (experiences, targeting, goals and settings)
• The ability to translate results into insights and recommendations
• An understanding of the impact of changing technologies to Target

Familiarity with the following technologies and environments:

• Marketing cloud debugger / also called Adobe Experience Cloud debugger
• Adobe Analytics as a reporting source for Target specifically A4T integration
• Browser’s console / Browser developer tools such as console, network tab
• Network tools in browser
• Basic understanding of other Adobe Tools
• Developer Console (any web browser)
• Adobe Target sample calculator
• Adobe Audience Manager fundamentals
• Adobe Experience Cloud (as audience source for Target)
• Adobe Experience Manager
• Basic knowledge of terminology used in statistics as related to Target
• Basic knowledge of cookies behavior
• How to read a Solution Design Reference
• Desktop / Website including desktops and mobile devices
• Mobile App (basic understanding) / Use of Target for mobile devices
• Staging-development
• Production
• Production environments across mobile devices, tablet devices and desktop devices
• Related hosting platforms
• Use of target for single page applications
• Email

Additionally, Scott has recently recertified the ACE exams for Adobe Analytics Developer and Adobe Analytics Business Practitioner, as well as the Adobe Certified Master recertification exam for the Adobe Analytics Architect. We asked Scott why he wanted to recertify these Analytics exams, his response was: “Certifications are a great way to personally confirm that I’m staying up on items that are important for data collection. With how much change we see in the analytics world, especially over the last couple of years, it can be really easy to get behind if you don’t consciously stay on top of things. It’s also nice when starting work clients who are less familiar with Adobe Analytics to be able to give them an easy way to trust your knowledge and credibility from the start.”

Scott is an Analytics Architect and has been with Hoodoo Digital since March of 2020. He has worked on multiple projects designing and maintaining Adobe Analytics implementations. We are very proud of his hard work in completing the Adobe Target Business Practitioner certification, as well as the Adobe Analytics recertifications, and are so glad to have him part of the Hoodoo team.

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?

We do. We’re Hoodoo.