Madeline Luke Completes AEM Sites Business Practitioner Certification

There’s always lots of good stuff happening at Hoodoo Digital. We are pleased to announce that Madeline Luke has completed the Adobe Certified Expert exam for the Adobe Experience Manager Sites Business Practitioner. This exam certifies that she “has proven knowledge and experience to help clients optimize the value of their Adobe solution.” Adobe provides an exam guide that outlines the things that an Architect should be proficient with in order to pass the exam.

The minimally-qualified AEM Business Practitioner should be able to perform the following tasks without any assistance:

• Understand the capabilities provided by out-of-the-box components available in AEM (what can and cannot be done), and when customer development is needed
• Use the AEM Content Management Systems (CMS)
• Use AEM to manage Digital Assets
• Use Experience Fragments
• Understand and participate in workflows
• Analyze business needs to identify a solution
• Create business requirements documents that developers can use in the creation of an AEM website
• Describe all the mobile capabilities of AEM (e.g., content services and responsive web design)

We asked Madeline why she wanted to pass this certification and her response was: “I wanted to get my Adobe certification to expand my knowledge in Adobe Experience Manager. Coming from school with no AEM experience, getting my Adobe Business Practitioner certification was a great first step. The studying that went into the exam helped me familiarize myself with the common jargon and gave me more confidence working in AEM. Hoodoo inspired me to take these first few steps and I now feel motivated to continue advancing in the AEM world.”

Madeline is a Software Engineer and has been with Hoodoo Digital since March of 2019. She has worked as a front end developer on several projects and continues to expand into AEM component development. We are very proud of her hard work in completing the certification and are so glad to have her part of the Hoodoo team.

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?



We do. We’re Hoodoo.