Kara Troester Completes AEM Sites and Adobe Analytics Business Practitioner Certifications

Kara Troester Completes AEM Sites and Adobe Analytics Business Practitioner Certifications

There's always lots of good stuff happening at Hoodoo Digital. We are pleased to announce that Kara Troester has completed the Adobe Certified Expert exams for the Adobe Experience Manager Sites Business Practitioner and Adobe Analytics Business Practitioner. These exams certify that she “has proven knowledge and experience to help clients optimize the value of their Adobe solution.” Adobe provides exam guides that outline the things that they should be proficient with in order to pass the exam(s).

AEM Business Practitioner Exam Guide
The minimally-qualified AEM Business Practitioner should be able to perform the following tasks without any assistance:

  • Understand the capabilities provided by out-of-the-box components available in AEM (what can and cannot be done), and when customer development is needed
  • Use the AEM Content Management Systems (CMS)
  • Use AEM to manage Digital Assets
  • Use Experience Fragments
  • Understand and participate in workflows
  • Analyze business needs to identify a solution
  • Create business requirements documents that developers can use in the creation of an AEM website
  • Describe all the mobile capabilities of AEM (e.g., content services and responsive web design)

Adobe Analytics Business Practitioner Exam Guide
At a minimum, the candidate seeking to become certified has:

  • Has 2 years’ experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses and in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
  • Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
  • Understands how the technology works and understands a client’s implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
  • Has at least one year of Adobe Analytics hands-on experience
  • Has a basic understanding of how digital analytics is filtering/structuring data
  • Has an awareness of the integration of Adobe Analytics with other Adobe solutions

Familiarity with the following technologies and environments:

  • Internet browser
  • Microsoft Office (Excel and Powerpoint)
  • Packet monitor
  • FTP client
  • Adobe Analytics Workspace
  • Debugging tools relevant to Adobe Analytics (Adobe Debugger, Omnibug, Observepoint, Charles)
  • Admin console (Report console and Experience Cloud console)
  • Adobe Experience Platform Launch (high level)
  • Single Page Applications
  • Mobile services
  • Adobe Experience Cloud (understand product profiles and user groups)
  • Adobe Help Center

We asked Kara why she wanted to pass these certifications and her response was: “I’m always trying to learn and become more knowledgeable about things and feel like a certification is validation that I’m accomplishing that. Plus it helps me and my coworkers feel more confident with the work we do. And I want to be a valuable resource to Hoodoo Digital. These certifications help to show to Adobe and our customers that we know our stuff!”

Kara is a Solution Consultant and has been with Hoodoo Digital since October of 2019. Her background of working at Zions Bank has been a great asset to us because of her understanding of the client-side needs, as well as her use of the Adobe Experience Cloud products. We are very proud of her hard work in completing the certifications and are so glad to have her part of the Hoodoo team.

Does your implementation partner have dedicated team members certified by Adobe to be experts in their field?

We do. We’re Hoodoo.