Hoodoo Digital (now Rightpoint) | Adobe Enterprise Technologies Consultancy

Genpact Expands Its Experience Business, Rightpoint, with the Acquisition of Hoodoo Digital

Genpact Expands Its Experience Business, Rightpoint, with the Acquisition of Hoodoo Digital

Rightpoint + Hoodoo

NEW YORK, NY - January 4, 2022 - Genpact (NYSE:G), a global professional services firm focused on delivering digital transformation, announced the expansion of its experience business, Rightpoint, with the acquisition of Hoodoo Digital, a digital experience consultancy with deep expertise in Adobe solutions.

What we do

Hoodoo (now Rightpoint) is a full-service digital experience consultancy specializing in Adobe solutions. From managing sites of all shapes and sizes, A/B testing and personalization, analytics, and asset workflow management, Hoodoo’s team of expertly trained engineers develop, integrate, and design winning solutions. This includes everything from core backend systems to user experience, content strategy, and creative design. We are an Adobe certified partner and have earned four coveted specializations.

Adobe Solution Partner - Specialized

The latest from Hoodoo

Adobe Summit 2021

Watch On-Demand

The Grand Journey: Driving Content Management, Workflow, and UX

An Adobe Experience Manager integration success story


We’re partnering with Grand Design RV to discuss how they used unique rendering technology, custom database integrations, and a detailed Workfront + Adobe Experience Manager connection to evolve their workflows and UX.

Adam Driggs

Watch On-Demand

5 Ways to Use the AEM + Workfront Integration

Adam Driggs discusses how to use these two integrated platforms effectively


Many businesses have invested in Adobe Workfront and Adobe Experience Manager (AEM) to help track and manage their workflows and deliver custom experiences on their websites; however, what many organizations don’t realize is that these two platforms can be integrated, working together to optimize your work processes and make your team more efficient. 

Here's what Hoodoo is all about

Understanding the many opportunities for improvements in the way companies use software, Hoodoo Digital is dedicated to creating and applying technologies that are both simple in approach and focused on delivering value to improve business processes. 


Having worked in both engineering and marketing technology we saw a gap in bridging the technology divide and how delivery of these systems were undertaken. We decided to follow our entrepreneurial passion and founded Hoodoo Digital: a company decidedly focused on transparency and ethical business practices with a mission to bridge the gaps in the current marketing technology ecosystem.

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